The Minister of Information and National Orientation, Mohammed Idris, has cautioned Nigerians against making negative remarks about Nigeria.
Idris gave the caution when he spoke at the official unveiling of the Nigeria Reputation Management Group (NMRG) at a programme organised by the Nigerian Institute of Public Relations (NIPR)in Abuja on October 15.
Idris said a strong national brand would attract talent, tourists, and investors, which would further strengthen the country and position it to attract even more positives.
He, however, said a weak national brand would prevent opportunities to secure further foreign direct investments from willing investors especially if Nigerians continued to write and say negative things about the country.
“This brings me to the way Nigerians talk about their country. We are the ones striving for foreign direct investments to come into our land. On the other hand, we are very quick to say all those things that will drive away investors and those who want to identify with us.
We must find a way to strike a true balance, especially for the media to report accurately, objectively, and with a sense of patriotism towards their country. I have always said that you can’t promote your country negatively while downplaying the positives. Therefore, there is a need to always promote our national image in a positive light.
A strong national asset attracts talents, tourists, and investors. These combinations will, in turn, further strengthen the country. The reverse is also true; a weak national brand discourages investments and talents, depriving a country of what it needs for national development.” he said.
